º£ÍâÍøÊý¾ÝÑо¿ÖÐÐĽüÈÕ·¢²¼¡¶ÖÐÑëÆóÒµº£ÍâÐÎÏó´«²¥Ñо¿±¨¸æ£¨2019£©¡·¡£±¾±¨¸æÒÔ¹ú×Êί¼à¹ÜµÄ96¼ÒÖÐÑëÆóҵΪÑо¿¶ÔÏ󣬷ÖÎöÁËÖÐÑëÆóÒµ2018Ä꺣ÍâÐÎÏó´«²¥Çé¿ö¡£Ñо¿·¢ÏÖ£¬ÖÐÑëÆóÒµº£ÍâÐÎÏó´«²¥×ÜÌå±íÏÖÁ¼ºÃ£¬Ê¯ÓÍʯ»¯ºÍ½»Í¨ÔËÊäµÈÐÐÒµÕûÌå±íÏÖÇÀÑÛ¡£
±í1£º2018ÄêÖÐÑëÆóÒµº£ÍâÐÎÏó´«²¥Ö¸ÊýÅÅÐаñ£¨×ܰñTOP20£©
ÖйúÄÏ·½º½¿Õ¼¯ÍÅ¡¢ÖйúµçÐż¯ÍźÍÖйúÁªºÏÍøÂçͨÐż¯ÍÅλ¾ÓǰÈý
¡¶±¨¸æ¡·Êý¾ÝÏÔʾ£¬ÖйúÄÏ·½º½¿Õ¼¯ÍÅÓÐÏÞ¹«Ë¾¡¢ÖйúµçÐż¯ÍÅÓÐÏÞ¹«Ë¾¡¢ÖйúÁªºÏÍøÂçͨÐż¯ÍÅÓÐÏÞ¹«Ë¾¡¢ÖйúʯÓÍ»¯¹¤¼¯ÍŹ«Ë¾¡¢ÖйúÖгµ¼¯ÍÅÓÐÏÞ¹«Ë¾Î»¾Óǰ5λ¡£ÆäÖУ¬º½¿Õ¡¢ÐÅÏ¢·þÎñÒµ±íÏÖÍ»³ö£¬¸÷ÏîÖ¸Êý·¢Õ¹¾ùºâ£¬ÖйúÄÏ·½º½¿Õ¼¯ÍÅÓÐÏÞ¹«Ë¾Î»Áаñµ¥Ê×λ¡£Óë2017ÄêÏà±È£¬ÖйúµçÐż¯ÍÅÓÐÏÞ¹«Ë¾ÓÉÓÚº£ÍâýÌå´«²¥Ö¸ÊýÓëÉç»áÔðÈÎÖ¸Êý±íÏÖ½ÏΪͻ³ö£¬Ê¹ÆäÕûÌåÅÅÃûÓдó·ùÌáÉý¡££¨¼û±í1£©
ͼ1£ºÖÐÑëÆóÒµ2016Äê-2018Ä꺣ÍâýÌ屨µÀÁ¿·Ö²¼£¨µ¥Î»£ºÆª£©
ÖÐÑëÆóÒµº£ÍâýÌ幨עÈȶȳÖÐø×߸ߣ¬2018Ä걨µÀÁ¿Í¬±ÈÔö³¤13.76%
¡¶±¨¸æ¡·Í³¼Æ¶àÓïÖÖýÌ屨µÀ·¢ÏÖ£¬2018ÄêÍâýÏà¹Ø±¨µÀÁ¿¸ß´ï6.6ÍòÓàÆª£¬Í¬±ÈÔö³¤13.76%£¬¸²¸Ç100¶à¸ö¹ú¼ÒºÍµØÇøµÄ½üǧ¼ÒýÌ壬Óë2017ÄêµÄ¸²¸ÇÂÊ»ù±¾³Öƽ¡£Í¬Ê±£¬½üÄêÀ´£¬ÖÐÑëÆóÒµ¼Ó¿ìº£ÍâͶ×ʲ½·¥£¬³ÖÐø¼ÓÇ¿º£ÍâºÏ×÷£¬2018ÄêÍâÃ½Éæ¼°ÖÐÑëÆóÒµµÄ±¨µÀÒÔÕýÃæÖÐÐÔΪÖ÷£¬Õ¼±ÈΪ82.96%¡£(¼ûͼ1)
¡¶±¨¸æ¡·¶ÔÖÐÑëÆóÒµº£ÍâÉ罻ýÌå²¼¾ÖÇé¿ö½øÐÐÁËͳ¼Æ£¬½ØÖÁ2018Äêµ×£¬96¼ÒÖÐÑëÆóÒµº£ÍâÉ罻ýÌåÆ½Ì¨£¨Facebook¡¢Twitter¡¢YouTube¡¢Instagram£©µÄÕûÌ忪ͨÂÊΪ47.9%£¬¹²46¼ÒÖÐÑëÆóÒµ¿ªÍ¨278¸öÕ˺š£Óë2017ÄêµÄ42¼ÒÖÐÑëÆóÒµÏà±È£¬2018ÄêÉ罻ýÌåÆ½Ì¨µÄ¿ªÍ¨ÂÊÔö³¤4.1%£¬ÐÂÔö4¼ÒÆóÒµ¡£ÆäÖУ¬2018ÄêÖÐÑëÆóÒµÔÚFacebookµÄ¿ªÍ¨ÂʾÓËÄ´ó¾³ÍâÉ罻ƽ̨Ê×룬¸ß´ï38.5%£¬¹²37¼ÒÖÐÑëÆóÒµ¿ªÍ¨118¸öÕ˺𣣍¼ûͼ2¡¢3£©
ͼ2£º96¼ÒÖÐÑëÆóÒµº£ÍâÉ罻ýÌåÕûÌ忪ͨÇé¿ö£¨µ¥Î»£º%£©
ͼ3£º2018Äê96¼ÒÖÐÑëÆóÒµËÄ´ó¾³ÍâÉ罻ƽ̨¿ªÍ¨Çé¿ö
ÑëÆó×ܲ¿¼¯ÍÅÁ³ÊéÕ˺ŷÛË¿×ÜÁ¿³¬Ç§Íò£¬°ëÄêÄÚÕÇ·ù¸ß´ï385.2%
2018ÄêÒÔÀ´£¬ÓÈÆäÊÇ6Ô·ÝÒÔºó£¬ÑëÆó¼°Æä×Ó¹«Ë¾Ð¿ªÍ¨Á˼¸Ê®¸ö¾³ÍâÉ罻ýÌåÕ˺š£ÊÜ´ËÓ°Ï죬Óë2018ÄêÉϰëÄêÏà±È£¬Facebookƽ̨ÖÐÑëÆóÒµ¼¯ÍÅÕ˺ŵÄ×Ü·ÛË¿Á¿Ôö³¤×îѸÃÍ£¬Ôö³¤Âʸߴï385.2%£¬Ôö³¤Á¿Îª850ÓàÍò¡£Æä´Î£¬YouTubeƽ̨ÑëÆó¼¯ÍÅÕ˺ŵÄ×Ü·ÛË¿Á¿Ôö³¤ÂÊÒ²·Ç³£¿É¹Û£¬Îª101.2%£¬Ôö³¤Á¿Îª7523¸ö£»ÓëÉϰëÄêÏà±È£¬Instagramƽ̨ÑëÆó¼¯ÍÅÕ˺ŵķÛË¿Á¿Ôö³¤62.0%£¬Ôö³¤ÁË3.6ÓàÍò£»Twitterƽ̨ÑëÆó¼¯ÍÅÕ˺Å×Ü·ÛË¿Á¿Ôö³¤ÂÊΪ10.7%£¬·ÛË¿Á¿±ÈÉϰëÄêÔö³¤½üÍò¸ö¡££¨¼ûͼ4£©
ͼ4£º96¼ÒÑëÆóËÄ´óƽ̨¼¯ÍÅ×ܲ¿Õ˺ŷÛË¿Á¿¶Ô±Èͼ£¨µ¥Î»£º¸ö£©
º½¿ÕÁìÓòµÄÖÐÑëÆóÒµ¾³ÍâÉ罻ýÌåÔËÓª±íÏÖÍ»³ö
ÖйúÄÏ·½º½¿Õ¼¯ÍÅÓÐÏÞ¹«Ë¾³ÖÐøÎ»¾Ó°ñÊ×
¡¶±¨¸æ¡·ÒÔFacebook¡¢Twitter¡¢YouTube¡¢InstagramËĸöƽ̨Êý¾ÝΪÖ÷£¬´ÓÕ˺ÅÎüÒýÁ¦¡¢ÄÚÈÝÉú²úÁ¦ºÍÄÚÈÝ´«²¥Á¦Èý¸öά¶È×ÛºÏÆÀ¹ÀÖÐÑëÆóÒµº£ÍâÉ罻ýÌåÔËÓªµÄÕûÌå±íÏÖ¡£96¼ÒÖÐÑëÆóÒµÖУ¬º½¿ÕÁìÓòµÄº£ÍâÉ罻ýÌå´«²¥ÄÜÁ¦±íÏÖÈÔºÜÍ»³ö¡£Óë2018ÉϰëÄêÏà±È£¬ÖйúÄÏ·½º½¿Õ¼¯ÍÅÓÐÏÞ¹«Ë¾³ÖÐøÎ»¾Ó°ñÊס£Ïà±È2018ÉϰëÄ꣬Öйú½»Í¨½¨É輯ÍÅÓÐÏÞ¹«Ë¾¡¢Öйú³¤½ÈýÏ¿¼¯ÍÅÓÐÏÞ¹«Ë¾µÄ×ۺϵ÷־ùÓÐËùÌá¸ß¡£
ÖÐÑëÆóÒµº£ÍâÉç»áÔðÈν¨ÉèÈ¡µÃ¡°³õ²½³ÉЧ¡±
²¿·ÖÆóÒµÍ»ÆÆ´«Í³ÎÄ×Öͼ±í£¬½èÖú¾µÍ·ÐðÊöº£ÍâÔðÈε£µ±
¡¶±¨¸æ¡·¶ÔÖÐÑëÆóÒµ·¢²¼µÄ2017ÄêÉç»áÔðÈα¨¸æ½øÐÐÁËͳ¼Æ¡£Ñо¿ÏÔʾ£¬½ØÖÁ2018Äêµ×£¬64¼ÒÖÐÑëÆóÒµ·¢²¼ÁË¡¶2017ÄêÆóÒµÉç»áÔðÈα¨¸æ¡·¡£ÆäÖÐ36¼ÒÖÐÑëÆóÒµ·¢²¼µÄ±¨¸æ²ÉÓÃÖÐÎĺÍÓ¢ÎÄÁ½ÖÖÓïÑÔ£¬Õ¼ÒÑ·¢²¼±¨¸æÖÐÑëÆóÒµÊýÁ¿µÄ56.3%£¬±¨¸æµÄ¹ú¼Ê»¯³Ì¶È²»¶ÏÌá¸ß¡£ÖйúÒÆ¶¯Í¨Ðż¯ÍÅÓÐÏÞ¹«Ë¾¡¢Öйúº£ÑóʯÓͼ¯ÍÅÓÐÏÞ¹«Ë¾¡¢ÖйúʯÓÍÌìÈ»Æø¼¯ÍÅÓÐÏÞ¹«Ë¾µÈ32¼ÒÖÐÑëÆóÒµÔÚÉç»áÔðÈα¨¸æÖÐרÃÅÉèÖÃÁË¡°º£ÍâÉç»áÔðÈΡ±µÈרÌâ¡£·ÖÎö·¢ÏÖ£¬²¿·ÖÖÐÑëÆóÒµÍ»ÆÆ´«Í³µÄÎÄ×ÖÐÎʽ£¬ÔËÓÃÊÓÆµµÈ¶àýÌåÐÎʽչÏÖÆäÉç»áÔðÈν¨ÉèÇé¿ö£¬´ïµ½Á¼ºÃµÄ´«²¥Ð§¹û¡££¨¼ûͼ5¡¢±í2£©
ͼ5£ºÖÐÑëÆóÒµ2017ÄêÉç»áÔðÈα¨¸æ·¢²¼Çé¿ö
±í2£ºÖÐÑëÆóÒµ2017Äê·¢²¼º£ÍâÉç»áÔðÈÎרÌâÀàºÍ¹ú±ðÀ౨¸æÁбí
ÖÐÑëÆóҵӦǿ»¯º£Íâ´«²¥ÕûÌåı»®£¬¶àÔª»¯ËÜÔ캣ÍâÐÎÏó
¡¶±¨¸æ¡·µÄ¶àά¶ÈÊý¾Ý³ÊÏÖ³öÒ»¸ö²»¶Ï½ø²½µÄÑëÆóº£ÍâÐÎÏ󣬵«ÖÐÑëÆóÒµº£Íâ´«²¥ÒÀÈ»ÃæÁÙÖî¶à¿¼Ñé¡£¡¶±¨¸æ¡·Ìá³öÈýµã½¨Ò飺һÊǹ¹½¨Á¢Ìå¡¢¶àÑùµÄº£Íâ´«²¥Ìåϵ£¬½¨Éè·ûºÏ×ÔÉí·¢Õ¹¶¨Î»µÄ¡°¶àÓïÖÖ¹ÙÍø+¶àÐÂýÌåÆ½Ì¨¡±µÄ´«²¥¾ØÕó£¬Ìá¸ßº£Íâ´«²¥¸²¸Ç¶È£»¶þÊÇÕë¶Ô¡°ÈçºÎ×öº£Íâ´«²¥¡±½øÐÐϵͳÉè¼Æ£¬×öºÃ¹æ»®£¬ÊµÊ©¡°Ò»¹úÒ»²ß¡±²îÒ컯´«²¥£¬Ìá¸ßº£Íâ´«²¥¾«×¼¶È£»ÈýÊǸù¾Ý¹ú¼ÊÐÎÊÆÊÊʱµ÷Õû²ßÂÔ£¬Ìá¸ßº£Íâ´«²¥Áé»î¶È£¬³ÖÐø¼ÓÇ¿º£ÍâÉç»áÔðÈν¨É裬Ìá¸ßÆóÒµÆ·ÅÆÈϿɶȡ£
£¨±¨¸æ¿ÎÌâ×飺¬ÓÀ´º¡¢Áõɺ¡¢ÐíÖ¾ºê¡¢²Ìî£ÖÇ¡¢ºÂÑÞ¡¢Öܳ£ËÉ¡¢ÎâÁµ£©